Ocean Garden is a boutique B&B villa in Capbreton, South West France. With access to both ocean and forest on the doorstep, they offer design-led accommodation and surfing, yoga and cycling excursions.
The team at Ocean Garden wanted an identity that would appeal to a broad range of customers including families and active couples. A simple and clean visual language was used in the logo device to position the accommodation within its natural surroundings.
Inspiration was taken from the environment to develop a versatile colour palette that was then used by the interior designers to create a living space that is an extension of the brand.
Client: Hyder Consulting
Hyflex is a corporate company benefits scheme, designed to highlight employee benefits available within an organisation. The project involved both communications material and UI design to maximise engagement in the system.
The approach from the offset was to give the user the feel of ownership of their benefits. The scheme can be tailored to suit the individuals needs, so a simple mobile app influenced language was used.
An icon set was developed to represent each of the benefits available, along with an interface that allows easy navigation and arrangement of each element.
Client: Sam du Feu
Sam du Feu is a master craftsman. With over 20 years' experience of creating custom hand crafted surfboards, Sam wanted a new identity that would reposition him in a market fast becoming saturated with machine-made / mass produced products.
The first phase of the rebrand was to move away from the current 'SDF' brand mark and put Sam's name upfront and foremost, highlighting his personal stamp on each and every board he makes. Plus, if you have a name like du Feu you have to use it!
A logotype and abstracted 'dF' brand marque were created with a paired back mono palette. Giving the boards a premium feel, the versatile elements work in a series of combinations, giving Sam options that will adapt to a wide variety of board shapes, styles and customers whilst maintaining brand consistency.
Client: Progress Surf School
Based on the beautiful beaches of the Gower Peninsula, South Wales, Progress Surf School offer surfing lessons and yoga camps all delivered with big smiles.
Working closely with the Progress team, we developed an identity that doesn't take itself too seriously but positions the company in the market place with a strong brand presence. The main ethos of the business is to have fun.
The design language included custom hand rendered type and shapes coupled with a bold and punchy colour palette and 'S' wave device that not only offers versatility but also generates a very visible presence in the water, allowing the instructors to identify their pupils easily in amongst the whitewater.
Client: Hyder Consulting and GHA Livigunn
A new brand for a joint venture between two of the world’s leading engineering consultancies. The brand and name was developed around the core principles of the coalition. Providing innovation, integrity, integration & ingenuity for the customer (i4C). The main areas of practice are within the energy and water sectors – reflected in the main logo.
A strong colour palette and clear droplet texture give the brand instant presence in the market.
The bold logo silhouette allows it to function in various colour combinations across multiple touchpoints.
Client: Green Industree
London based arborists Green Industree requested a brand identity. The brief was focused on creating branding that would stand out from the competition. Elements of arboriculture and individuality had to be combined with a personal service and hands on approach.
Design approach focused on tree rings as a fingerprint to represent longevity in the industry, strong roots and experience as well as a personal/unique service.
Stationery was printed on recycled stock to emphasise the conservation credentials of the company.
Client: Hyder Consulting
A brochure designed to promote Hyder’s Landscape Architecture capabilities. Working closely with the Landscape Architecture team, this document was produced in keeping with the nature of work they carry out and the clients they work with, alongside and for.
Using a limited colour palette and strong grid based layout, the project case studies, schemes and content are given maximum space for impact and balance.
The document was produced as a printed brochure and also converted into a digital e-book and distributed online and on custom designed memory sticks.
Client: Cardiff Metropolitan University
Cardiff Metropolitan University requested a brand identity to launch a loyalty scheme throughout all of their catering outlets including Costa Coffee concessions.
The brand and supporting literature had to be simple, clear and with an element of fun to encourage undergraduate students and staff to utilise the scheme.
The 'bite' cutout was used consistently across all outputs, both as a light-hearted element and as an easily recognisable device from which to base commuincations.
Client: Hyder Consulting
A bi-annual Financial performance report for the UK region. Developed through working closely with both the Marketing team and the Finance Director.
The main element of the brief was to de-mystify the figures, making the performance statistics, clear and easy to digest, thus engaging a wider audience within the business and beyond.
Developed from Excel based data, the final solution was issued as a PDF and also optimised for tablet viewing, the document features areas of interactivity to enhance further engagement.
Client: Ski Lodge Limited
Brand development for one of the UK's leading independent snowsports retailers. All elements of branding were developed from initial identity to customer facing printed and digital collateral as well as store interior design and layout.
Client: New Soda
Web and brand development for New Soda, highlighting their Sinkstation product. Needing to add to their existing website, the focus shifted onto the product and it’s uses, whilst maintaining a clean, fresh look and feel.
Client: Arup & Hyder Consulting
Working with both international design consultancies Hyder and Arup, the document was produced to highlight their design and engineering capabilities in the Rail sector.
The document takes styling ques from both brands to sit centrally between the two.
The choice of images directly demonstrates the benefits of the work that this document highlights.
