Client: Cardiff Metropolitan University
Cardiff Metropolitan University requested a brand identity to launch a loyalty scheme throughout all of their catering outlets including Costa Coffee concessions.
The brand and supporting literature had to be simple, clear and with an element of fun to encourage undergraduate students and staff to utilise the scheme.
The 'bite' cutout was used consistently across all outputs, both as a light-hearted element and as an easily recognisable device from which to base commuincations.