Client: Progress Surf School
Based on the beautiful beaches of the Gower Peninsula, South Wales, Progress Surf School offer surfing lessons and yoga camps all delivered with big smiles.
Working closely with the Progress team, we developed an identity that doesn't take itself too seriously but positions the company in the market place with a strong brand presence. The main ethos of the business is to have fun.
The design language included custom hand rendered type and shapes coupled with a bold and punchy colour palette and 'S' wave device that not only offers versatility but also generates a very visible presence in the water, allowing the instructors to identify their pupils easily in amongst the whitewater.